One of the most popular methods of helping your website is through the writing of articles and then publishing them on websites / ezines who allow articles to be submitted. There are several things to bear in mind for the successful use of articles.
1. For articles to have the best effect they should not be duplicated on your site. If you submit articles already on your site, you will lose the unique content from your site. Unfortunately this approach does mean hard work. If you write a good article it seems a shame not to have it your own site as well. One approach I would suggest is that if you wanted to promote "yoga exercises" I would first create good pages and articles about "yoga exercises". I would put these on my own site. (Before promoting a site you should make sure there is something worthwhile promoting). Then I would write an article specifically for the purpose of promoting this site with appropriate links. This means no matter how many times the article gets copied you will not get any duplicated content issues and not be associated with "scraper sites"
2. Of course there are no hard and fast rules, some people have said they have reproduced their own articles without any adverse consequences. Also it may depend on your goals of writing articles. If it is really good article publishing it in more than one place may give you the benefit of having many people reading it. However I would be careful about doing this too much, especially since Google is likely to be working to devalue this SEO technique.
3. If you want to promote a site on "yoga exercises" make sure you write articles on a related theme. This might be general articles on yoga, meditation, personal well being e.t.c. Links will only be valued when they come from sites and articles with the keywords you want to promote.
4. Related to the above point is developments from Google. Google is working hard to stop "google bombing". Remember the days when "miserable failure" used to return a page on an American President? Now it is no longer does, Google is increasingly suspicious of links from unrelated pages. Thus if you link to your yoga site from an article on "Varieties of English Cheeses during the late medieval period of 1600-1700". Google will probably view your yoga links as "link spam". It is not inconceivable your site may get a bad reputation with Google if you do this too much.
5. Correct linking from your article. Usually ezines allow 1 or 2 links in your article to your own site. To get the most benefit from link I would suggest this:
a) link anchor text of a keyword you wish to promote "yoga exercises" or "guide to yoga"
b) It is also useful to have one link as the site URL make it a live link. This means even if other sites strip out html you will still have a link.
c) Vary links. Don't always use the same resource box. Google likes natural links. Change the anchor link text, link to different pages. Don't just link to the homepage. The key is variety.
d) Putting links in the main body of the article will reduce the chance of it being copied by other sites. However for some articles I will still add a link in middle of text because these are more valuable than links at bottom.
6. The key to success is to write an article that other website will want to copy this will give you the widest exposure and maximum number of links. Good articles are informative, simple and easy to read. They are not ego driven. Also don't make a blatant sales pitch in your article. As Christopher Knight of says "You are aiming to promote your article not your site"
7. Make sure your title has good keywords. It should be at least 3-4 words and be descriptive of your article. If the keywords are good it will improve your chance of getting good Google ranking for the article. In turn this will increase the chance of it getting copied by other sites.
8. Do try to have a good quality article so that it gets copied by good quality websites. There is little if any benefit from it being copied by many of the scrapper sites. (sites which offer no unique content but just copy others and then add Google adsense)
Source:http://ezinearticles.com/?Promoting-Your-Website-Through-Writing-Articles&id=434948
1. For articles to have the best effect they should not be duplicated on your site. If you submit articles already on your site, you will lose the unique content from your site. Unfortunately this approach does mean hard work. If you write a good article it seems a shame not to have it your own site as well. One approach I would suggest is that if you wanted to promote "yoga exercises" I would first create good pages and articles about "yoga exercises". I would put these on my own site. (Before promoting a site you should make sure there is something worthwhile promoting). Then I would write an article specifically for the purpose of promoting this site with appropriate links. This means no matter how many times the article gets copied you will not get any duplicated content issues and not be associated with "scraper sites"
2. Of course there are no hard and fast rules, some people have said they have reproduced their own articles without any adverse consequences. Also it may depend on your goals of writing articles. If it is really good article publishing it in more than one place may give you the benefit of having many people reading it. However I would be careful about doing this too much, especially since Google is likely to be working to devalue this SEO technique.
3. If you want to promote a site on "yoga exercises" make sure you write articles on a related theme. This might be general articles on yoga, meditation, personal well being e.t.c. Links will only be valued when they come from sites and articles with the keywords you want to promote.
4. Related to the above point is developments from Google. Google is working hard to stop "google bombing". Remember the days when "miserable failure" used to return a page on an American President? Now it is no longer does, Google is increasingly suspicious of links from unrelated pages. Thus if you link to your yoga site from an article on "Varieties of English Cheeses during the late medieval period of 1600-1700". Google will probably view your yoga links as "link spam". It is not inconceivable your site may get a bad reputation with Google if you do this too much.
5. Correct linking from your article. Usually ezines allow 1 or 2 links in your article to your own site. To get the most benefit from link I would suggest this:
a) link anchor text of a keyword you wish to promote "yoga exercises" or "guide to yoga"
b) It is also useful to have one link as the site URL make it a live link. This means even if other sites strip out html you will still have a link.
c) Vary links. Don't always use the same resource box. Google likes natural links. Change the anchor link text, link to different pages. Don't just link to the homepage. The key is variety.
d) Putting links in the main body of the article will reduce the chance of it being copied by other sites. However for some articles I will still add a link in middle of text because these are more valuable than links at bottom.
6. The key to success is to write an article that other website will want to copy this will give you the widest exposure and maximum number of links. Good articles are informative, simple and easy to read. They are not ego driven. Also don't make a blatant sales pitch in your article. As Christopher Knight of says "You are aiming to promote your article not your site"
7. Make sure your title has good keywords. It should be at least 3-4 words and be descriptive of your article. If the keywords are good it will improve your chance of getting good Google ranking for the article. In turn this will increase the chance of it getting copied by other sites.
8. Do try to have a good quality article so that it gets copied by good quality websites. There is little if any benefit from it being copied by many of the scrapper sites. (sites which offer no unique content but just copy others and then add Google adsense)
Source:http://ezinearticles.com/?Promoting-Your-Website-Through-Writing-Articles&id=434948
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